Last updated at 3:57 PM on 7th June 2011
A plastic surgery 'party' with a �4,000 top prize has been condemned as 'insane' and 'depraved' by leading surgeons.
The British Association of Aesthetic Plastic Surgeons (BAAPS) said the monthly events hosted by Sarah Burge - dubbed 'the human Barbie' - trivialise cosmetic procedures.
Transpire Cosmetic Surgery, whose head office is in Birmingham, is sponsoring the events, which will start in London later this month.
A plastic surgery 'party' sponsored by Birmingham-based Transpire Cosmetic Surgery, has a �4,000 top prize has been condemned as 'insane' by surgeons
The 'My Big Fat Plastic Surgery Prize Draw' party includes a bar open until 1am and resident DJs.
People will pay �25 each for 'high class partying with attractive prizes from the world of plastic surgery,' the website says.
'This new theme plastic surgery and party concept is the way forward and is based on our society's fascination for all things in life that are beautiful and an object of desire.'
Human barbie: BAAPS said the monthly events hosted by Sarah Burge trivialise cosmetic procedures
Runner-up prizes include injectable treatments such as Botox and fillers, teeth whitening, semi-permanent make-up and pole dancing lessons.
Fazel Fatah, plastic surgeon and president of BAAPS, said: 'We are now seeing a new level of insanity and depravity in the way certain cosmetic surgery providers market and promote their services: life-changing, serious surgical procedures being raffled in an alcohol-fuelled evening extravaganza.
'The Government is deluded if they think that the commercial sector will exercise self-regulation and abide by any voluntary code of conduct of advertising and promotion of surgical procedures to trusting patients.
'Patients who seek cosmetic surgery are among the most vulnerable group of patients in society and they need to be protected from the greed of commercial advocates.
'I call upon the Government to ban all advertising of cosmetic surgery and prohibit inducements and offers of any kind of surgery as a lottery prize.'
Adam Searle, former president of BAAPS, added: 'The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular.
'Any patient making irreversible decisions in circumstances of hype, excitement and emotion, are putting themselves at very great risk.'
Beryl Atkins, director of Transpire, defended the event and said the winner would need to pass strict screening before undergoing any surgery.
'The surgery will not take place until the person has a full consultation direct with the surgeon,' she said.
'They will also not be put forward unless they pass pre-anaesthetic screening to say they are fit and healthy for the surgery.'
Ms Atkins said the company would not be chasing the winner to come in for surgery, and they were free to decide against any procedure.
'It will be up to that person to contact us,' she added. 'This is not something we are doing on a whim.'
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