Trends In Plastic Surgery Show The Growth Of Non-Surgical Procedures

Main Category: Cosmetic Medicine / Plastic Surgery
Article Date: 01 Jun 2011 - 0:00 PDT email to a friend � printer friendly � opinions �

Non-surgical procedures have dramatically outpaced more traditional cosmetic surgery in the past ten years. Even with plastic surgery advances, the more subtle and less costly changes offered by non-surgical products have wide appeal.

Has the downturn in the economy impacted the demand for cosmetic surgery in the US? According to Atlanta plastic surgeon Dr. Paul Feldman of Advanced Aesthetics, PC, the short answer is no. There has been steady demand for plastic surgery procedures. The industry has changed dramatically in the past ten years, however.

Non-surgical products, such as BOTOX� (FDA approved in 2002) and Dysport� (FDA approved in 2009), have radically altered the plastic surgery landscape in the last decade. Non-surgical procedures are now more in demand than more traditional surgical procedures. Going by the sheer number of procedures performed, cosmetic surgeons now perform non-surgical procedures 90% of the time. By contrast, non-surgical procedures accounted for only 26% of the procedures performed in 2000.

Statistics supplied by the American Society of Plastic Surgeons (ASPS) confirm that the top 5 surgeries in the Southeast region are breast augmentation, liposuction, eyelid surgery, rhinoplasty, and facelift. Nationwide, tummy tucks (abdominoplasty) replaced facelifts in the top procedure list. The top five non-surgical procedures in the Southeast region are BOTOX�/Dysport�, wrinkle fillers, chemical peels, laser hair removal, and microdermabrasion.

The Atlanta, Georgia, area reflects these national trends. Women compose a large majority of Atlanta plastic surgery patients, and breast augmentation is still far and away the most popular cosmetic surgery procedure requested. Non-surgical procedures, including wrinkle fillers like Juvederm�, have outpaced more extensive surgical procedures. While non-surgical procedures are less expensive and require far less healing time, the results from non-surgical procedures are more subtle, superficial, and temporary.

Drs Feldman, Gronka, and Raniere offer two options for cosmetic enhancement. They perform all surgical options at Advanced Aesthetics, PC in a modern surgicenter that combines a friendly home-like environment with a state-of-the-art medical facility. It is state-licensed and fully accredited. Advanced Aesthetics offers a full range of cosmetic surgical procedures of the face, breast, and body.

Truffles Medispa offers less intense non-surgical procedures such as Botox, Fillers, and Laser procedures for those patients looking to avoid surgery. Truffles is a deluxe Medispa offering these procedures and medical grade skin care, all under a Plastic Surgeon's expertise.

Source: Advanced Aesthetics

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